If you were standing in a supermarket perusing a long aisle of the same product, would the type of packaging have any effect on your decision making process?

According to the companies behind these clever and sometimes ingenious packaging ideas, people will pick the much more innovative package than the run of the mill one. Sometimes ingenuity in advertising really pays off.

My favorite packages in this cool collection are the NYC Spaghetti, Japanese Cookie, Smirnoff Caipiroska and of course Blush Matches. However, the most creative has to be Guggle Bum, which reveals a nifty skeleton box inside the colorful exterior.

Smirnoff Caipiroska

Medicom Pharma: Target Heavy Food

Honey Packaging for Klein Constantia Farm

Butter! Better!

Gloji Juice

Saliami Postmodern CD

Kleenex

Japanese Cookie

tPod Tea Packaging

The Tulip

Porkinson

Ford Ranger Extreme: Matchbox

NYC Spaghetti

Quick Fruit

Note

Heresod T-Shirts